Kandice Watson
Mother | Human | Friend
Verified by soul, hope & HTML
"I’ve spent over a decade helping to build brands people don’t just buy—they believe in. This space isn’t about products. It’s about people."
Specifically, people in the middle of hard seasons—custody court, heartbreak, transition—who still have to wake up and keep going. I’ve walked that road, too. As a single mother navigating complex legal systems, I had to rebuild my life in real time while holding everything together.
"I didn’t have a blueprint —
so I made one."
Now I create tools and resources to help others do the same.
Where I've been:
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13+ years in brand and digital strategy
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Campaigns for Macy’s, Bobbi Brown's Jones Road Beauty and more
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Experience scaling D2C brands across fashion, beauty, and wellness
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Deep knowledge of tech, storytelling, and system-building
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Real-world resilience—and the clarity that comes from walking through fire with your head held high
The Soft Power Studio exists to help you restore, protect and build what matters most.
We offer practical tools and grounded guidance to support you — whether you're rebuilding after loss, starting something new, or simply holding it all together.
With thoughtful resources, simple strategies, and digital support systems, we help you move forward — gently, powerfully, and at your own pace.
You don’t need to be ready. You just need to keep going.
We’ll meet you where you are.